What are some of the biggest names in Victorian football?

Box Hill United, Eltham Redbacks and Bulleen Lions

What was less time spent doing as a teacher?

staring aimlessly at a computer

What was easier to do in a team environment?

pivot the focus of team training to something that was almost identical to working in small groups

What was the best way to seek support?

to talk to other coaches and mentors

What was difficult to keep players engaged?

transitioning to online/virtual training

What made it impossible to have any sort of progression week to week?

if players were extrinsically motivated

How many private training sessions did Covid give me?

8-10 private training sessions a week

What did it provide security for?

if sessions got cancelled or had to be rearranged

What have we done enough during our time off?

individual ball-mastery and conditioning practices

What do you have to do if you don't do it 10 times?

try what you worked on during Covid

What does Kogulan specialize in?

flexible 1-on-1, small group, team training and futsal training sessions

Where can you find testimonials on Kogulan's work?

https://treiner.co/coaches/1/kogulan-sabaratnam

Marketing your Football (Soccer) Coaching Sessions

In the fourth instalment of our 6 part blog series, we will be giving you tips on marketing your coaching sessions to increase bookings.

by Treiner

Posted 3 years ago

Marketing your Football (Soccer) Coaching Sessions

Being able to appeal to clients by marketing your coaching sessions is essential in increasing the number of bookings on your system. By running your own coaching business, you and your staff need to advertise the coaches on your platform in a way that clients will be persuaded to use your service and book sessions. Below we have listed how to market these sessions to increase bookings:

1) Tell potential clients what to expect by using your services: Let your audience know things such as what a typical session looks like? How often coaches are available? & will additional support be provided between sessions to determine progress?

2) People want solutions to their problems: Even though it is difficult to predict the timeframe on when a client will achieve their goals, providing potential clients with success stories and positive outcomes on your platforms will persuade others to use your services.

3) Become an influencer with football coaching booking advice: Once you’ve identified what your clients like and don’t like, start writing blogs with useful tips, create podcasts for such topics, follow relevant football coaching businesses for tips/ideas, and try to create connections with others in similar industries and target groups.

4) Offer more value than your competitors: Your coaching business has to stand out from others so offer elements that others don’t - value your customers. Potentially have coaches track a clients progress, offer video training or virtual training, even provide personal support to customers.

These outlined strategies will allow you to build your client network and receive more paying customers for your sessions. If you are able to demonstrate how you can assist clients in achieving their goals, your business will become successful as trust and reliability is built.

If you would like to learn more about how to maintain a business like Treiner, please visit our please visit our blogs or email us (sales@treiner.com.au).

Thank you for continuing to use our online platform!