What are some of the biggest names in Victorian football?

Box Hill United, Eltham Redbacks and Bulleen Lions

What was less time spent doing as a teacher?

staring aimlessly at a computer

What was easier to do in a team environment?

pivot the focus of team training to something that was almost identical to working in small groups

What was the best way to seek support?

to talk to other coaches and mentors

What was difficult to keep players engaged?

transitioning to online/virtual training

What made it impossible to have any sort of progression week to week?

if players were extrinsically motivated

How many private training sessions did Covid give me?

8-10 private training sessions a week

What did it provide security for?

if sessions got cancelled or had to be rearranged

What have we done enough during our time off?

individual ball-mastery and conditioning practices

What do you have to do if you don't do it 10 times?

try what you worked on during Covid

What does Kogulan specialize in?

flexible 1-on-1, small group, team training and futsal training sessions

Where can you find testimonials on Kogulan's work?

https://treiner.co/coaches/1/kogulan-sabaratnam

Improving your corporate identity as a Football (Soccer) Coaching Business

In the final instalment of our six-part blog series we will be providing you information on how to increase your football coaching businesses’ exposure to potential clients and customers, who can help project your business in an upward trajectory.

by Treiner

Posted 4 years ago

Improving your corporate identity as a Football (Soccer) Coaching Business

Any organisation’s ability to improve the coverage of their operations in the public eye can bring various benefits to improve revenue and services. The most influential and fundamental way to boost your brand however, is through success. To gain such benefits, certain operations can be undertaken:

Use your social media platforms such as Facebook, Instagram & Twitter to boost your business through continual posting and paid ads which persuade potential clients to use your services.
Place ads in newspapers and magazines (both print and online) or on radio to increase your businesses exposure to the public eye: A cheaper option could be running clinics through local stores or clubs; marketing doesn’t have to be expensive!
Develop a blog section on your website or social media’s to show off your coaches expertise and specialisations which would appeal to clients needs.
Consider speaking at webinars, workshops and conferences to allow others to understand what your services provide.
Turn your coaches into ambassadors: use the coaches on your platform to expose your services to their many followers online and friends, who will share what your platform does through word-of-mouth.
Lastly, create an attractive website and materials that will keep your company brand on the lips of many members of the public. You want to create a lasting impression on clients who will use your services again and recommend others to jump on board. Remember quality content is better than quantity.

If you would like to learn more about how to create a football business or how Treiner can assist you in your current football business, please visit our blogs or email us (sales@treiner.com.au)

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